Guides

Straight answers.

Practical guides for watch dealers — each one opens with the short answer, so you can stop there if that’s all you needed.

No. 01Pricing

What a watch dealer website costs in 2026

$2,222 once. Then about $29–39 a month to Shopify — and $0 to me.3 min readRead guide
No. 02Platforms

Shopify vs Squarespace for watch dealers

Shopify, for almost every dealer. Same $2,222 either way — I’ll recommend the fit.Writing next
No. 03Design

Watch dealer website design: what buyers check before they wire

Real photos, real policies, a real person — and a way to reach you in 1 tap.Writing next
No. 04Inventory

How to list watches on Shopify — and automate it

Train once and list in about a minute — or let WatchTrack, Elefta or my AI skill do it.Writing next
No. 05Starting out

How to become a watch dealer in 2026

Capital you can tie up, a trading group, clean paperwork — then a place buyers can check you out.Writing next
No. 06Selling direct

Chrono24 alternatives: how dealers sell direct

Keep the marketplaces. Add a site of your own so repeat buyers come straight to you.Writing next
From EzraWhy I build websites for watch dealersHow a self-taught funnel builder ended up building 70+ websites for watch dealers.Read

Rather just ask?

Text me what you sell and what you’re trying to figure out. It’s usually faster than reading.

(619) 587-3100

$2,222 · 30–45 days

Text Ezra

Fastest way: text me.

Text from your phone, or from Messages on your Mac. Tell me what you sell and where your inventory lives.

(619) 587-3100

or I’ll text you

Got it. I’ll text you back at the number you gave me.

Dealer website homepage, full size